CIPS
Can demand sensing transform the supply chain?

Can demand sensing transform the supply chain?

Understanding more about the needs and wants of customers can help supply chain leaders make informed decisions, improve inventory management and increase profitability. In recent months, conversations about how to improve forecasting in the supply chain have focused on demand sensing. 

What this means, in essence, is sensing demand based on variables in supply and demand, but that’s only half the concept. The remainder lies in understanding what demand sensing means for current supply chain and inventory management operations and how to utilise demand sensing best.

Read this CIPS Download report, produced in partnership with GEP, to find out more.

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