Communication masterclass: the power of persuasive storytelling

Why numbers numb us but stories stir us

Communication is the most valuable skill in procurement’s toolbox. That’s the assertion from over 7,000 of you who responded to this year’s CIPS Salary Guide survey.
 
As the profession's influence grows and AI surfaces more data for us to grapple with, the ability to cut through the noise will only grow in importance.
 
But effective communication is about more than presenting facts and figures. The most successful procurement and supply professionals know how to bring data to life, build confidence in their recommendations and inspire action. That’s where storytelling becomes a powerful business and commercial skill.
 
In this Salary Guide webinar special, communications guru, CIPS trainer and TEDx speaker Anthony Tasgal will share the secrets to better storytelling. Discover the principles of how to structure your messaging and turn complex information into compelling narratives.
 
Are you preparing to present your transformation strategy to leadership? Needing to secure stakeholder buy-in on an upcoming project? Or asking suppliers to change behaviours and collaborate to meet your own organisational goals? This webinar will help your message cut through.

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